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Specialist Courses from Business Training
Business English Course
Developing a good command of English is an investment in your future. It can help you get promotion, a better job, and earn more money. But that's not all. You also gain confidence in yourself and the respect of your friends, family and colleagues.
One of the best ways to improve your English is with our Business English home-study Diploma course. For over 30 years we have helped students from all over the world master the English language and apply it successfully in their jobs. Many have gone on to have better lives because of their training.
The Business English course is divided into seven, easy-to-follow sections. It has been specially written for people whose mother tongue is not English. You receive instruction and practice in writing business letters, e-mails, faxes, reports, memos, notes etc. You learn how to make and answer international phone calls, organise business meetings and write the minutes.
You also learn a great deal about running a business, company organisation and the principles of management. Module 21, How To Get A Better Job, includes preparing your CV and there is a whole module dedicated to helping you cope with stress.
Your Spoken English tuition develops your speaking and conversational ability. It comes on three C60 cassette tapes with three booklets containing the full transcript. You hear 21 fascinating conversations about life in a publishing company with a total of 175 minutes of playback time, plus there are 180 oral exercises to practise your pronunciation and comprehension.
Your training is made really effective by the personal guidance and advice you receive from expert tutors. At the end of each section there is an examination paper, which you complete and send to us. Your tutor assesses your paper and awards marks, which go towards your final Diploma. Your tutor then gives you detailed comment on your progress and guidance for the future.
Now please read the synopsis carefully. When you see how thorough the training is you will understand why Business Training students are so successful. You will also understand why the Business English course, together with your willingness to work hard, can help you acquire a good command of English and all the advantages this will bring.
Section 1
Module 1: English Grammar (I)
Introduction - welcome to Business Training. An introduction to English grammar - the importance of word order - the structure of the simple sentence - how to start building sentences - exercises 1 and 2 - the eight parts of speech - the different types of noun - plural nouns - exercise 3 - gender - initial capital letters - articles, how to use them - exercises 4 and 5 - pronouns - personal pronouns - possessive pronouns - relative pronouns - ambiguous pronouns - other pronouns - exercises 6 to 8 - verbs and how they are used - exercise 9 - the idea of person - how to form and use verb tenses - present tense - present continuous tense (and important exceptions) - exercise 10.
Module 2: Comprehension
Making sure you understand what you read - for finding information - for making notes and summaries - for enjoyment - for examinations - exercises 11 to 15.
Module 3: An Introduction to Business
What is business? - the importance of profits - how profits are distributed, illustrated by a case history - the importance of price - cost plus method - the effects of competition - monopoly - government influences - durability of goods - distribution costs - supply and demand - channels of distribution - direct distribution - the retailer - the wholesaler - exercise 16 - summary - Section 1 examination paper.
Section 2
Module 4: English Grammar (II)
Introduction - past tense - past continuous tense - future tense - perfect tense - present perfect tense - past perfect tense - future perfect tense - exercises 1 to 3 - active and passive forms of a verb - exercises 4 and 5 - auxiliary verbs - the infinitive - participles - regular and irregular verbs - exercise 6 - conjunctions - building longer sentences - exercises 7 and 8 - clauses and complex sentences - main clauses - subordinate clauses - exercises 9 and 10 - paragraphs - how to form the negative - the negative for all verb tenses - exercise 11 - how to ask questions - exercises 12 and 13 - adjectives - comparison of adjectives - adjectives to avoid - possessive adjectives - adverbs - comparative adverbs - exercises 14 to 17 - prepositions - common errors to avoid - exercises 18 to 20.
Module 5: Business Organisation
Types of business organisation - the sole trader - partnerships - companies - the principle of limited liability - the organisation chart - exercise 21 - the Board of Directors - the Managing Director - Finance Department - accounts - budgeting - wages - costings - Production Department - manufacturing - service and maintenance - production management - Marketing Department - market research - advertising - public relations - distribution - sales - Administration departments - planning - office management - personnel - service departments - buying - work study - organisation and methods - research and development - transport - information technology - exercise 22 - summary - Section 2 examination paper.
Section 3
Module 6: Letter Writing
Introduction - the purpose of business letters - letter layout - letterhead and logo - reference(s) - date - recipient's address - salutation - subject heading - body of letter - complimentary close - subscription - enclosures - PS - compliments slip - using figures - business letters on plain paper - exercise 1 - contents of a business letter - the opening paragraph - the ending - the body of the letter - exercise 2 - longer letters - exercise 3 - how to write letters - plan your letters - purpose - tone - attitudes in letter writing - politeness - helpfulness - sincerity - praise - apologies - references to religion - humour - checking your written work - exercise 4.
Module 7: Essential Services for Companies
Accountants - how to choose your accountant - lawyers - how to choose your lawyer - bank managers - how to choose your bank - bank accounts and loans - central banks - exercise 5 - other sources of help - insurance brokers - import/export agents - business consultants - chambers of commerce - foreign embassies - the British Council - exercise 6.
Module 8: Spelling
20 rules to help you spell better - exercises 7 to 10 - plurals - exercise 11 - homophones - exercise 12 - malapropisms - words that are often misspelt - summary - Section 3 examination paper.
Section 4
Module 9: Developing your Writing Style
Introduction - write grammatically - write direct to your reader - give plenty of details - keep it simple - use familiar words - cut out padding - avoid repetition - avoid slang - avoid weak adjectives - avoid clichés - avoid swear words - idioms - jargon - ambiguity - exercises 1 and 2.
Module 10: Other ways of Communicating
Memoranda - exercise 3 - circulation slips - telegrams - fax - e-mail - using the telephone - some do's and don'ts - other useful advice - exercise 4 - making international phone calls - answering international phone calls - dealing with complaints - exercise 5.
Module 11: Principles of Business Management
The manager's job - running a small business - personal qualities - personal motivation - understanding people - enthusiasm - concentration - initiative - perseverance - self-discipline - making yourself more efficient - organise your time - list your jobs - keep a diary - delegation - exercise 6.
Module 12: Punctuation
Why punctuation is necessary - the fullstop - the comma - exercise 7 - the colon - the semi-colon - the hyphen - exercise 8 - inverted commas - brackets - the dash - capital letters - exercise 9 - the apostrophe - the question mark - the exclamation mark - exercises 10 and 11 - abbreviations - summary - Section 4 examination paper.
Section 5
Module 13: Correct Expression and Word Formation
Introduction - synonyms - antonyms - exercises 1 and 2 - homonyms - homophones - exercises 3 and 4 - word formation - building words - more about prefixes - more about suffixes - forming nouns from verbs - forming adjectives from other words - forming the negative by adding a prefix - exercises 5 to 8 - forming words by combining - alternative English - exercise 9.
Module 14: Specialist Business Letters
Here we provide examples of letters you might use in various situations - enquiry letters - response to an enquiry - sending a quotation - placing an order - acknowledgement letters - rejecting unwanted applicants - inviting an applicant to interview - rejecting applicants after interview - offering a job - arranging appointments - sending an invitation - accepting an invitation - rejecting an invitation - making a complaint - dealing with the complaint - chasing late delivery - an apology - account reminders - letter of reference - reservations - thanks for hospitality - letter of condolence - sales letters.
Module 15: Principles of Business Management Cont.
Allocating jobs - communicating instructions - leading and motivating people - exercise 10 - hiring staff - training and education - dismissing staff - exercise 11 - managing a small business - sales principles - finding and approaching customers - financial control - book-keeping - budgeting - cash flow - credit - exercise 12 - summary - Section 5 examination paper.
Section 6
Module 16: Summarising Information
The main skills required to make a good summary: understanding, choosing relevant facts and re-writing - length of summary - examples of how to prepare a summary - exercises 1 to 3.
Module 17: Efficiency in the Office
Office equipment - what a computer can do for your business - word processing - desktop publishing - spreadsheets - databases - accounts and book-keeping systems - which computer should you buy - printers - photocopiers - communications equipment - fax machines - e-mail - dictating machines - folding machines - addressing machines - mail franking machines - electronic scales - exercise 4 - how to dictate - how to use a dictating machine - using your secretary to save time - exercise 5.
Module 18: Report Writing
Different types of report - routine reports - special reports - technical reports - verbal reports - questions to ask when writing a report - form and layout of reports - title page - circulation lists - summary - table of contents - introduction - body of report and findings - conclusions - recommendations - appendices - bibliography and recommended reading - glossary - index - case study of constructing the report - planning the outline - gathering the information - arranging the information - selecting the material - interpreting the information - writing the report - presenting the reports - exercises 6 and 7 - summary - Section 6 examination paper.
Section 7
Module 19: Making Notes
Skills required for note-making: listening, watching or reading; thinking; deciding what is relevant - cutting out unnecessary material - abbreviations.
Module 20: Preparing Agendas and the Minutes of Meetings
Types of meeting - formal meetings - committee meetings - administration meetings - the aim of a meeting - the agenda - special vocabulary used for meetings - the conduct of a meeting - writing minutes - taking notes - drafting the minutes - style - exercises 1 and 2.
Module 21: How to get a better Job
Sources of jobs - replying to advertisements - preparing your CV - writing a covering letter - sending for an application form - attending the interview - what to do when you get the job offer - exercise 3.
Module 22: Coping with Stress
The causes of stress - working out what causes stress for you - learning to deal with stress - exercise 4 - summary - Section 7 examination papers.
Advanced Business English Diploma Course
The Advanced Business English course gives you English tuition to a superior level so you can develop your writing to a very high standard. You will then be able to do this part of your job more quickly, more easily and with much less stress.
No longer will you keep putting off those difficult reports and letters - but instead, you will be able to tackle them with enthusiasm and confidence. This will give you a distinct advantage when going for promotion, when looking for a new job, or in meeting the demands of your present one.
Your Course
This course comprises of 10 modules and six examination papers. You cover advanced letter and report writing, how to present both written and oral reports, how to use language properly and develop your writing skills, to a much higher level.
The practical side of your training is emphasised throughout with worked examples and case histories. You are shown how to apply your training to your work and you will be able to use many of the phrases and sentences from the examples given directly in your own writing. Even very early on in your course you should start to feel the benefit of your training.
With each corrected examination paper you receive detailed comments and advice on your style, your choice of words, grammar, construction and everything else that matters. Our whole approach is to encourage you but at the same time give constructive comment.
Your course takes approximately six months to complete and qualifies you for Business Training's Diploma in Advanced Business English.
Entry Requirements
This course is for anyone who already has a reasonable command of English. It is the follow on course from the Business English course. However direct entry is accepted for holders of GCE 'O' level English or similar qualifications.
Synopsis
Module 1. Introduction to the course. How to proceed with your studies.
Module 2. Writing Style And Techniques I. The importance of good grammar - the correct use of nouns, pronouns, participles, conjunctions and prepositions - using consistent verb tenses - subject/verb agreement - active-v-passive verbs.
Module 3. Writing Style And Techniques II. The 6 C's: correctness, conciseness, clarity, coherence, completeness and courtesy - write direct to your reader - give all necessary details - avoid repetition, cliché‚ and slang - the use of idioms and jargon - simile, metaphors and proverbs - writing sentences and paragraphs that help your reader.
Module 4. How to Write Effective Letters. What is a good letter? - planning and focus - deciding content, length, style and tone - dangers to avoid - structure - how many paragraphs? - how to organise content - linking words - beginning and ending your letters - the 'body' of the letter - checking your letters. Examples are given of over 30 various types of correspondence that you might be expected to use in business situations.
Module 5. Writing Sales Letters and Direct Mail. How to write good sales letters - why people buy - how to deal with the main benefit - the effective use of a P.S. - introducing further benefits - how many drafts to write? - follow-up letters - how many to send? A longer example explained.
Module 6. Writing Notices and Memos. Formal and informal notices - style and language to use. What is a memo? - layout - the message - writing style - tone - longer memos used as short reports.
Module 7. Report Writing. Why are you writing? Who are you writing for? What are you writing? How are you going to write it? Form and layout of reports - checking your work - common problems associated with report writing.
Module 8. Presenting Visual Information. Supporting your written work with visual information - simple graphs - bar charts - pie charts - pictograms - diagrams - plans - sketch maps - charts - tables - how information can be misrepresented.
Module 9. Curriculum Vitae, Testimonials and References. How to prepare your C.V. Applying for a job - sources of jobs - replying to an advertisement. Three different methods of job applications: C.V. plus covering letter - longer letters of application - application forms. Writing testimonials - tone and language to use - some useful adjectives. Writing references - confidentiality - be fair and accurate - more useful adjectives.
Module 10. Writing Newsletters, Articles and Press Releases. Writing for newsletters and house journals - style, tone and length of articles - planning your article - the importance of facts - how to close the article - revising your work - presenting your manuscript. Press releases and how to write them - the importance of the title, layout and presentation - Looking ahead. Never again need you be ashamed of your English!
Your Guarantee
We are so confident in our training and tuition service, we offer you a unique triple guarantee. This clearly states:
1. You have the first sections of your course, on trial, for a full month. If you do not like them, send them back, and the money you have paid will be refunded in full. This gives you plenty of opportunity to inspect the course, and satisfy yourself that it is the right training for you!
2. If your first examination paper indicates that your English is not good enough to understand the course we will tell you so and refund the money you have paid. This does not happen very often, but occasionally it is necessary. Youcan then do some more basic training and come back to us at a later date.
3. If you complete your course and do not achieve your Diploma qualification we will refund your fees in full.
Professional Sales Techniques Diploma Course
Your Professional Sales Techniques course comes from the National School of Salesmanship - which has successfully trained over 200,000 people worldwide since 1931.
Your training is a first-class home-study Diploma course in sales skills - from leading salespeople and sales managers. You cover the basic principles and selling techniques needed for you to become a successful sales person. You are shown how to find customers, build an effective sales talk and how to overcome sales resistance. The approach is very practical giving you plenty of examples, case studies and tips to help you maximise your sales. To round off your training you are shown step by step how to secure a good sales job.
At the end of each section you complete an assignment which is marked by your tutor in England. Here you receive expert guidance on your own personal requirements to help you successfully complete your course.
Providing you follow the recommended study programme you should complete your course and qualify for your National School of Salesmanship Diploma in Professional Sales Techniques in around 8-9 months. Synopsis
Section 1. Introduction To Selling. Welcome - the modern concept of selling - different types of sales duties - selling staples - speciality selling - methods of distribution - branding - adopting the right attitudes - the subconscious mind - how product knowledge affects your attitude - personal motivation - the right personal qualities - physical factors - rest and relaxation - personal mannerisms - your voice - make an impression on yourself and others - summary - assignment 1. Appendix - Types of business organisation.
Section 2. Sales Techniques 1. Prospect finding - sources of prospects - what are leads? - planning properly - time is capital - territory planning - using your records - using the telephone to get the sales interview - dealing with objections - see the right person - the Approach - sources of information - obtaining the interview - meeting the prospect - starting the interview - the "cushion" - the opening statement - handling a variety of products - summary - assignment 2.
Section 3. Sales Techniques 2. The psychology of selling - the sales point sequence - buying motives and resistance - features and benefits - creating desire - using questions to communicate - confirmation questions - information-seeking questions - questions to make a point penetrate - voice, smile and gesture in sales talk - stating price and justifying it - visual aids - demonstrations - demonstration technique - putting it all into practice - sales talk policy - summary - assignment 3.
Section 4. Closing the Sale. Dealing with objections - overcoming the most common ones - interruptions - the correct attitude towards competition - the close - trial balloons - confidence building - types of close: automatic; alternative; conditional and the "free trial" close - use of testimonials - making it easy for the prospect - avoiding awkward silences - whether to close on the first or second interview - overcoming delaying tactics - how to handle complaints - summary - assignment 4.
Section 5. Retail Selling. Retail outlets - the laws of success - the brand image - sales promotions - creating interest - advertising - writing small advertisements - choosing a site - competition - attracting customers - atmosphere - making your shop window sell - the central feature - show cards - keeping up to date - counter display - merchandising - the right stock - stock turn - pricing - dealing with the sales people and customers - establishing what customers want - know your stock - helping the customer to choose - personal taste - selling extra - dealing with customer complaints - maintaining goodwill - meeting competition - handling money - summary - assignment 5.
Section 6. Spoken Communication. Getting your message across - relax - the voice - speed of delivery - getting attention - accent and dialect - vocabulary - conversation as a selling tool - body language - be a good listener - using the telephone - telesales - meetings - talking to groups and giving presentations - summary - assignment 6.
Section 7. Written Communication. Letters you need to write - content - planning and focus - checking your work - answering complaints - keeping in touch with customers - arranging meetings - sales letters - order forms - note-taking - record keeping and paperwork - planning your written reports - oral reports - memoranda - use of sales literature - catalogues - product manuals - house magazines - summary - assignment 7.
Section 8. Selling Your Own Services. What kind of job do you want? - main sources of jobs - answering advertisements - your C.V. - the covering letter - completing an application form - finding out about your future employer - the interview - make a good first impression - dealing with awkward questions - 'packaging' yourself properly - talking about salary - closing the interview - when you get the job offer - summary - assignment 8.
Professional Business Writing Diploma Course
When you have good writing skills, you have a distinct advantage in going for promotion, when looking for a new job or in meeting the demands of your present one. Many people who are otherwise good at their jobs frequently let themselves down and are held back by poor writing. Don't let this happen to you!
The best way to learn to improve your writing is with the guidance of expert tutors. This is exactly what we arrange for you in your assignments. The writing practice you have and the guidance you receive is personal to your requirements and as realistic as we can make it. There is even the opportunity for your tutor to comment on your day-to-day writing experiences.
The Professional Business Writing course has 12 modules and 12 writing assignments corrected by your personal tutor. It has been developed by professional writers for anyone who uses the written word in his or her job. It is suitable for all business, professional and administrative personnel. Follow our recommended study path and you should finish the course in about 12 months and receive your Professional Business Writing Diploma
Most people recognise that good writing skills will improve their career prospects - and help them earn more money. When you combine your ambitions with our expertise, you have a good chance to reap the financial rewards that your new-found skills and abilities deserve. That is what the Professional Business Writing Course offers you.Synopsis
Module 1. Introduction. Welcome - a seven point plan for success.
Module 2. Writing Style and Techniques I. Your writing style - clear meaning - more common problems - the active or passive - rewriting for better style - longer sentences - avoid confusion - double negatives.
Module 3. Writing Style and Techniques II. Correctness - conciseness - clarity - coherence - completeness - courtesy - adding flow - be specific - development exercises - simple words - the exact word - slang - jargon - similes - metaphors and proverbs - sentence length and style - paragraphs - problems to avoid.
Module 4. How to Write Effective Letters. Your purpose - planning and focus - content, length, style and tone - standard formats - beginning - ending - the body - letters of enquiry - case history - dangers to avoid - complex quotations - two case histories - placing orders - acknowledgement - late deliveries and suppliers - complaints - tact - expression - unjustified complaints - instruction - reminder and collection letters - credit extension - insurance matters - travel, reservations and appointments - invitations - thank you letters - congratulations - condolences - summary.
Module 5. Writing Sales Letters and Direct Mail. Sales letters - direct mail - the sales point sequence - write good sales letters - a case history - techniques to improve effectiveness - long example explained.
Module 6. Writing Notices and Memos. Rules and examples - style and language - the message - longer memos.
Module 7. How to Make Notes and Summarise Information. Rules for note taking - summaries - how to start - summarising from several sources - extensive case history.
Module 8. Report Writing Techniques. Types of report - subject and content - structure, organisation and style - longer reports - an extended example. Constructing a report - planning - sources of information - arranging - selecting - interpreting. Writing the Report - style and expression - readability - further points on style - correcting - proof reading - presentation - layout. A substantial case history.
Module 9. Presenting Visual Information. Graphs - bar charts - pie charts - pictograms - diagrams - flow charts - displaying complex figures.
Module 10. Preparing Agendas and the Minutes of Meetings. Types of meeting - the secretary - the agenda - minutes - the chairman's role - forty two terms commonly used - special terminology - how to write the minutes - the style and tone - substantial case history worked through.
Module 11. Filling a Job Vacancy. Writing a job description - candidate specification - writing advertisements - rejection letters - invitations to interview - post interview letters. Testimonials and references - how to prepare your CV - case history - longer letters of application.
Module 12. Writing Newsletters, Articles and Press Releases. Newsletters - writing house journals - an article for a house journal - the style, tone and length - plan your article - revising. Press releases - what is news? - looking ahead.
Supplements:
Punctuation and Spelling
Letter Layout
Company Forms and Questionnaires
Start Your Own Business Certificate Course
Running a successful business offers you a career which is varied, stimulating and full of personal satisfaction. You are independent - your future is in your own hands - and you have the opportunity to make some real money for yourself!
If you want to start your own business then this is the course for you. Your training contains 22 information-packed modules and 10 assignments which are corrected by your tutor in England. You are taken step-by-step through each essential stage - planning, setting up and running your business - to give you the best chance of success.
You start by looking at the personal qualities and skills you need to develop. We help you to decide which is the right business for you and how to write a complete business plan for your own business. You cover business organisation, marketing, pricing, costings, budgets, cash flow, how to finance your business, administration and much more. You concentrate on what you are going to do in real life, how to avoid disastrous mistakes, and how to do those things which will help you to be successful.
Your training is flexible to your own needs. All the guidance from your tutor is personal to you. You can avoid those parts of the Course which do not apply to your business and concentrate on those that are important. With full-time study you can complete it in as little as 6-8 weeks. Otherwise, you progress at the pace which suits you and finalise your business plans in your own time.
Your tutor is your own personal business consultant. By module 18 you will have created a detailed business plan under expert guidance. This tells you exactly how you are going to start your business and what you are going to do. Then you go on to study business management techniques. Here you learn how to run your business successfully.
When you have completed module 18 you are awarded a Certificate in Business Planning
Synopsis
Module 1. Introduction
Module 2. The Basics of Running A Business
Module 3. Personal Qualities and Skills
Module 4. Sources of Business Ideas
Module 5. Some Typical Small Businesses
Module 6. Finding the Right Business for You
Module 7. Types of Business Organisation
Module 8. Your Outline Business Plan
Module 9. Research and Your Market Plan
Module 10. Your Product, Premises and Equipment
Module 11. Pricing, Costing and Estimating
Module 12. Budgeting
Module 13. Cashflow Forecasting
Module 14. Financing your Business
Module 15. Sources of Help
Module 16. Setting Up Your Books
Module 17. Administration
Module 18. Your Finished Business Plan
Module 19. Management Practises and Company Organisation
Module 20. Business and Financial Practices
Module 21. Monitoring and Controlling Your Finances
The Art of Spoken English Certificate Course
If you need to improve your pronunciation and conversational ability then this course is the one for you. It is an extended version of the Spoken English tuition in the Business English Course.
With this course you learn to develop your spoken English in the same way you learnt to speak your own language. You listen to each conversation and then you repeat it. You practise the sounds, words and sentences you hear on the tape. Then you take part in the role-playing, listening, comprehension and fluency exercises. We've made sure you have lots of speaking to do.
The vocabulary and conversation development cover everything from office, commercial and managerial discussions to travel, hotels, eating out etc.
You have two special progress assignments, which you complete on the blank tapes provided. Then you receive personal assessment, advice and guidance on these from you expert tutor in England. This personal tuition is particularly valuable in helping you to speak good clear English.
Your course has four cassette tapes and four study booklets. These give you 255 minutesof playback time covering conversations and exercises.
It takes about four months to complete and a Certificate is awarded on successful completion.
After taking this course you will never again feel shy about speaking in English.
Synopsis
Cassette 1. You make a short recording at the beginning for comparison with later development. There are five conversations, which you listen to, and 49 exercises with the emphasis on pronunciation. The early conversations are slower than normal for easy understanding.
Cassette 2. The six conversations are faster on this tape and the 49 exercises more varied. First personal tuition assignment.
Cassette 3. Full conversation speed is reached in the 13 conversions on this tape. The 70 exercises include: telephone conversations, stress and rhythm exercises, written exercises, word linking exercises and tag questions.
Cassette 4. This is the longest and most advanced tape with 16 conversations and 34 exercises. The conversations cover: travel, hotel bookings, shopping, eating in restaurants, social occasions and business discussions. Many common idioms and expressions are explained. Second personal tuition assignment. Three Easy Ways To Enrol
1. Complete the enclosed enrolment form and send it together with your fees to:
Business Training,
7 Dale Street, Manchester,
M1 1JB, England.
2. If you are paying by credit card you can fax your enrolment form to:
+44 161 228 3533
3. Enrol on-line with your credit card at:
www.businesstrain.co.uk/fu4/
About the Diplomas and Certificates
Naturally we want you to qualify for your Diploma or Certificate, but it will not be issued automatically. You will earn it by working hard, studying regularly and by completing your course.
Once your have earned your Diploma or Certificate you can face the future with confidence because the knowledge and ability your Diploma or Certificate represents will enable you to take advantage of the opportunities that come your way.
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