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Advance Business English Diploma Course
The Advanced Business English Diploma course will help you meet the needs of today's demanding business environment by developing your written English to a superior level. Once enrolled you will be able to do this part of your job more quickly, more easily and with a lot less stress. No longer will you keep putting off those difficult reports and letters - but instead, you will be able to tackle them with enthusiasm. You will then impress your boss and colleagues, have pride in your work and increased confidence when applying for promotion or a new job.
So, let's tell you about the training on offer and how it can help you with your career.
Your Course
This course comprises of ten modules and six examination papers marked by expert tutors.
It will help you develop your communication skills to a high level. You cover advanced letter and report writing, how to present both written and oral reports, how to use language properly and develop your writing skills, how to prepare and write a business plan, how to compile forms and questionnaires, and finally, writing newsletters, article and press releases.
The practical side of your training is highlighted throughout with plenty of worked examples and case histories. You are shown how to apply your training to your work and you will be able to use many of the phrases and sentences from the examples given directly in your own writing. Even very early on in your course you should start to feel the benefit of your training.
The course has been specially written so that it is easy for you to understand. This is very important as the subject material becomes more advanced. And, each module is self contained so you wont need to buy any additional text books.
There is a complete synopsis at the end of the prospectus which will show the depth of this course. But, in the meantime, we'll explain, what is in our opinion, is a key factor in the success of your training - your tuition.
Your Tuition
Our ability to help you depends a lot on the quality of our teaching staff. Each one is an experienced tutor who has been specially trained by us to help you overcome any difficulties you may face.
With each corrected examination paper you receive detailed comments and advice on your style, your choice of words, grammar, construction and everything else that matters. You will be told how to improve - if improvement is necessary - and how to avoid the common mistakes that so many people make. Our whole approach is to encourage you but at the same time give constructive comment.
If you studied the Business English course with us then you already know that the tuition is of a high standard. And, you can rest assured that the Advanced course is just as good.
Your Diploma
Here is a photograph of your Advanced Business English Diploma which will be issued to you when you qualify. This is awarded on a continual assessment basis, with a pass mark of 50%.
Naturally we want you to qualify for your Diploma, but it is not issued automatically. You will only earn it by working hard, studying regularly and by completing your course.
Once your have earned your Diploma you can face the future with confidence because the knowledge and ability your Diploma represents will enable you to take advantage of the opportunities that come your way.
Your Guarantees
We are so confident in our training and tuition service that we offer you a unique triple guarantee. This clearly states:
1. You have the first sections of your course, on trial, for a full month. If you do not like them, send them back, and the money you have paid will be refunded in full. This gives you plenty of opportunity to inspect the course, and satisfy yourself that it is the right training for you!
2. If your first examination paper indicates that your English is not good enough to understand the course we will tell you so and refund the money you have paid. This does not happen very often, but occasionally it is necessary. You can then do some more basic training and come back to us at a later date.
3. If you complete your course and do not achieve your Diploma qualification we will refund your fees in full.
These guarantees are your safeguard of a fair deal from Business Training and they are set out clearly on the enrolment form. They also ensure that we maintain high standards in our course and tuition service. After all we have to live up to them.
Providing you play your part, you really can't loose. Either you qualify for your Diploma, or you will receive you money back in full. What could be fairer than that?
Helping Your Career
Most people recognise that first-class writing skills will help their career, but they don't always realise just how important they are. But consider, for a moment, how much more you will have to offer when you write with clarity.
* You will increase your efficiency because this part of your job will be easier for you. Your writing will take less time and effort.
* Everything you write will be considered competent and professional.
* There should no longer be any embarrassing misunderstandings or costly mistakes.
* You will be able to tackle writing tasks that you once dreaded with confidence. Writing becomes enjoyable and much less stressful.
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* You will be able to impress every one you deal with; so your self-confidence will soar.
* You will find it easier to organise your thoughts, and think more clearly.
* You will be able to apply the techniques we teach you to any type of writing you wish to do.
* Your writing will always be concise and easy to understand because you can say exactly what you mean.
But don't just take our word for it. These students have all benefited from their Advanced Business English Training. It could do the same for you!
"I have steadily been rising in my career with promotion and my salary has increased twice since taking my Advanced course. I am now driving a good car and my employers are able to give me a mortgage to purchase a house of my own." Idah Chikwenya, Zambia.
"On completion of my Advanced Business English studies I was given promotion, a wage rise and a bigger house allowance which meant I could get a self-contained house."
Georgeen Oginga Gondi, Kenya.
"I started my own construction business as a sole proprietor. I didn't have much confidence in my command of English. Since joining BTL I am no longer worried about writing letters, reports and speaking to my clients. My business has improved so much that I am about to employ a manager to assist me."
Tan Sin Huat, Malaysia.
"I believe this is an excellent course, that provides students with the skills necessary to be effective in the business world. The course is further enhanced through the professional tuition and personal supervision given to students." Wayne Ngui, Trinidad.
"After attaining my Advanced Business English Diploma I decided to go back to College full-time. I am now in my second year at Kenya Utalii College where I am studying a Diploma in Hotel Management. I would like to encourage all those people who have taken the Business English course to take a step forward and do the Advanced course."
Mercy Wangeci Gichungu, Kenya.
"I think the course is an excellent one. It is applicable to my job and it has helped me greatly in my everyday activities. My letter writing portfolio has grown and I now have greater responsibility in my job." Heather Minto-Williams, Jamica.
"Business Training has helped me to improve my interpersonal skills. I have become more confident. On receipt of my Advanced Business English Diploma with Distinction, I moved to the International company Robert Bosch (South East Asia) Pte. Ltd. as a Customer Service Representative. My salary increased by 25%."
Lai Chui Jiun, Malaysia.
"After submitting my Advanced Diploma to my employers, I received a letter of promotion to the position of Confidential Management Secretary with a 51% increase in my salary."
Ruth C Kabala, Zambia.
"My Job, before enrolling with Business Training, was a Dress Shop manager and master cutter. I spent six years in this field with no promotional prospects because of a lack of education. After completing my course in Advanced Business English I was promoted with a 40% increase in my salary."
Lilian Macasa Saltore, Phillippines.
Advanced Business English Course Synopsis
Read the following synopsis carefully and you will see for yourself the depth and thoroughness of the Advanced training on offer to you.
Should you have any queries, after studying the synopsis then please write or e-mail the Student Services department. On the other hand, if you are now satisfied that the Advance Business English Course training is for you, then apply for enrolment straight way! You can rest assured we will do all we can to help you achieve success.
Module 1. Introduction to the course. How to proceed with your studies.
Module 2. Writing Style And Techniques I. The importance of good grammar - the correct use of nouns, pronouns, participles, conjunctions and prepositions - using consistent verb tenses - subject/verb agreement - active-v-passive verbs.
Module 3. Writing Style And Techniques II. The 6 Cs: correctness, conciseness, clarity, coherence, completeness and courtesy - write direct to your reader - give all necessary details - avoid repetition, cliché and slang - the use of idioms and jargon - simile, metaphors and proverbs - writing sentences and paragraphs that help your reader.
Module 4. How to Write Effective Letters. What is a good letter? - planning and focus - deciding content, length, style and tone - dangers to avoid - structure - how many paragraphs? - how to organise content - linking words - beginning and ending your letters - the 'body' of the letter - checking your letters. Examples are given of over 30 various types of correspondence that you might be expected to use in business situations.
Module 5. Writing Sales Letters and Direct Mail. How to write good sales letters - why people buy - how to deal with the main benefit - the effective use of a P.S. - introducing further benefits - how many drafts to write? - follow-up letters - how many to send? A longer example explained.
Module 6. Writing Notices and Memos. Formal and informal notices - style and language to use. What is a memo? - layout - the message - writing style - tone - longer memos used as short reports.
Module 7. Report Writing. Why are you writing? Who are you writing for? What are you writing? How are you going to write it? Form and layout of reports - checking your work - common problems associated with report writing.
Module 8. Presenting Visual Information. Supporting your written work with visual information - simple graphs - bar charts - pie charts - pictograms - diagrams - plans - sketch maps - charts - tables - how information can be misrepresented.
Module 9. Curriculum Vitae, Testimonials and References. How to prepare your C.V. Applying for a job - sources of jobs - replying to an advertisement. Three different methods of job applications: C.V. plus covering letter - longer letters of application - application forms. Writing testimonials - tone and language to use - some useful adjectives. Writing references - confidentiality - be fair and accurate - more useful adjectives.
Module 10. Writing a Business Plan. Reasons why you need a business plan - your strategic plan - your operational plan - files you need to keep - your mission statement - your outline business plan, a 21 point check-list to follow - case histories.
Module 11. Compiling Forms and Questionnairs.
Module 12. Writing Newsletters, Articles and Press Releases. Writing for newsletters and house journals - style, tone and length of articles - planning your article - the importance of facts - how to close the article - revising your work - presenting your manuscript. Press releases and how to write them - the importance of the title, layout and presentation - Looking ahead.
Entry Requirements
This course is suitable for anyone who already has a reasonable command of English. It is the follow on course from The Business English course. However, direct entry is accepted for holders of GCE 'O' level English or similar qualification.
How to Enrol
Enrolment is easy. Simply complete the enclosed enrolment form and send it to us together with your course fees. Full instructions on sending your fees to England are on the back of the enrolment form.
Alternatively, if you have a credit card you can enrol on-line.
Visit www.businesstrain.co.uk/advanced/.
Or fax us your enrolment form to: +44 161 228 3533
As soon as your fees are received here in England the first sections of your study material will be sent to you by airmail.
So, enrol today and look forward to a brighter, more secure future.
E9 Prospectus - Jan 2004 - Page 2
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